Experience Cloud

What is Experience Cloud

A whole suite of features purpose-built to treat our digital personas like people and speak directly to them. Personalisation capabilities that can look at the attributes of a user persona and help surface content most relevant to them. Journey mapping that understands where an individual is in their experience and guide them in their next steps. ​Experience Cloud is designed for an individual’s digital experience be they a customer, employee, business partner, patient, volunteer, or student. It merges complex platform processes with a rich understanding of the user, to drive the next generation of our digital experiences.

Features

Business Integration: Infuse digital experiences with data from any system, anywhere. Customers can create and escalate support cases. Partners can update opportunities and qualify leads. Employees can access and share files.

​Personalisation: Experience Cloud automatically suggests connections to experts, groups, and content. Recommendations are based on individual interests, needs, and behaviour, inviting deeper community participation.‍

Customisation and Branding: Customise Experience Cloud to reflect your brand and extend your digital experiences. Create stunning, simple-to-use environments that are an interactive extension of your brand.

‍Mobile & Lightning Bolt: Collaborate anywhere, from any device. Access digital experiences through the Salesforce mobile app or from any mobile browser. Deliver a rich, branded, and device-responsive mobile experience anywhere.

‍Chatter Collaboration: Employees can collaborate on projects, find subject-matter experts, get updates, and more. Foster a more innovative workplace where anyone, anywhere, can contribute ideas.

‍Groups: Give structure to discussions and activities. Create a group for your team, an upcoming event, a new project, or a campaign. Share files and records across your organistion, and even integrate video.

Why Experience Cloud

You can build communities to gain deeper relationships with customers or provide better service by enabling customers to find information and assist each other online. Connect your external channel partners, agents, or brokers to reduce friction and accelerate deals. Empower employees to connect and collaborate wherever business takes them. ​Experience Cloud is built on the Salesforce Platform, allowing you connect any third-party system or data directly into the community. Your organisation gains the flexibility to easily create multiple communities for whatever use case your business demands. Companies of any size can create seamless, branded community experiences quickly and easily with Experience Cloud. For example, Lightning Experience Builder and Templates provide a great out-of-the-box solution to get you started, with simple customisation options as your business grows.